I’m back with another edition of my craft business ideas for the year ahead, and honestly, these are some of my favourite pieces of content to create every single year. There’s something really exciting about stepping back, looking at what’s coming, and imagining how it could translate into real, sellable products.

For this 2026 roundup, I’ve mainly used Pinterest Predicts, alongside wedding and fashion trend reports, to pull together ideas that feel both inspiring and practical. I’ve also looked at how these trends could work as print-on-demand products, so you can test new ideas without investing in stock upfront.

On top of that, I’ve cross-referenced everything with Printify’s list of top-selling Etsy niches, because while trends are exciting, it’s just as important to ground them in what people are already buying.

I’ll be linking the reports I used so you can explore them yourself too.

Continue reading below, or take a look at my video comparison.

The content below contains affiliate links and we may earn a commission if you shop through them, however this won't cost you anything, it just helps us to keep the site running for free. For more information on affiliate links, see the disclosure here.’

Subscribe to my YouTube channel

Why 2026 Is a Big Year for Creators

If you’re into numerology, you might already know that 2026 is a 1 year, symbolising new beginnings, fresh starts and new opportunities.

So if you’ve been:

putting off starting a craft business
feeling stuck creatively
or sensing that your current brand needs a refresh

2026 is a really powerful year to lean into that energy.

That said, a gentle reminder: trends are predictions, not promises. Nothing is guaranteed to take off. But stepping back, looking ahead, and experimenting thoughtfully is often how craft businesses grow and hopefully these ideas spark something for you.

Pantone Colour of the Year 2026: Cloud Dancer

I always start with the Pantone Colour of the Year, and for 2026 it’s Cloud Dancer.

Chosen by Pantone, Cloud Dancer is a soft, warm off-white — calm, minimal and beautifully neutral. On its own it’s very subtle, but paired with stronger colours it works perfectly for pared-back, modern aesthetics.

Pantone has shared several complementary palettes, and Cloud Dancer works especially well:

as a background colour
layered with blues, purples or earthy tones
on darker products for contrast

If you work with vinyl or HTV, there aren’t many exact matches. The closest options I found were:

None are perfect though, which is why this colour really shines in digital designs.

Colour codes:

Hex: #f0eee9
RGB: 240, 238, 233

Using print on demand makes this especially easy - you can paste the colour code directly into your designs or backgrounds across a wide range of products.

And if Cloud Dancer isn’t your thing? Don’t worry because blue is also a major colour for 2026, and we’ll come back to that shortly.

Craft & Product Trends for 2026

Now let’s get into the trend predictions and how you can actually turn them into things people want to buy.

Poet Aesthetic

If you love a good quote, this one’s for you.

Think:

poetry
romantic wording
short, heartfelt sentences

This trend works beautifully for:

wall prints
journals and notebooks
t-shirts and sweatshirts

Photo by Nguyen Dang Hoang Nhu on Unsplash‍ ‍

Quote-based products already sell extremely well on Etsy, especially when they overlap with mental health, mindfulness and slow living niches.

Just be mindful of copyright - ideally write your own poems, or use AI tools if you’re not a natural poet.

Design-wise, keep things simple:

serif or typewriter-style fonts
minimal layouts
plenty of white (or Cloud Dancer) space

Brooched: Statement Accessories

This trend is all about maximalist accessories:

bold brooches
chunky earrings
layered necklaces

Jewellery and accessories remain consistent top sellers on Etsy, especially when they feel vintage-inspired or unique.

Even if you don’t make jewellery, you can still tap into this trend with:

tote bags
t-shirts
art prints
hats

Search terms around “brooch aesthetics” are already popular, and there’s lots of usable imagery available through design resources if illustration isn’t your thing.

Fun Haus: Circuscore

This trend is playful, colourful and whimsical, especially perfect for:

kids’ products
nursery decor
playful homeware

Think:

circus art
bold colours
nostalgic shapes

You could create:

nursery wall art
decals
kids’ clothing
cushion covers

One idea I love is customised felt storage boxes or wall clocks, personalised with children’s names - they’d really stand out in a crowded market.

Pen Pals: The Stationery Era

This is one of my favourite trends for 2026!

Nostalgic and comforting; letter writing, pen pals, stamps and handwritten details are all making a comeback.

If you already sell:

stickers
postcards
greeting cards
notebooks

…this trend fits perfectly.

Stationery is still a strong seller, especially for:

small businesses
niche hobbies
fandom communities

You can make these by hand, with a cutting machine, or through print on demand - most formats are easy to test without huge upfront costs.

Cool Blue: Icy Aesthetic

I promised blue was coming and here it is.

Cool blue is a major Pinterest trend and is also showing up strongly in fashion and wedding predictions.

This colour palette works beautifully for:

wedding stationery
event decor
phone cases and accessories

Wedding and event products, especially personalised ones, are consistently strong sellers on Etsy. Just aim for designs that feel:

bold
memorable
or sustainably made

From a practical standpoint, blue vinyl and HTV are also much easier to source, making this trend accessible for most makers.

Wedding Trends for 2026

If you’re a wedding or events brand, personalisation is still absolutely key.

Predicted favourites from Hitched include:

wedding newspapers
illustrated stationery
statement table styling

After-party details are also growing, think:

disco balls
retro party vibes
fun, unexpected accessories

There’s also a strong retro revival, so 80s, 90s and noughties-inspired designs could work really well here.

Afrohemian Decor

This is such a beautiful trend, especially if it connects to your heritage or design style. It lends itself perfectly to:

cushions
wall art
textiles
apparel
accessories

If sourcing materials is tricky, print on demand is a great option here, patterns translate incredibly well.

Printed scarves are also predicted to be big again this spring, which could be an exciting product to explore.

Extra Celestial: Aliencore

If you love holographic vinyl or shiny materials, this trend is calling your name.

It works brilliantly for:

stickers and decals
phone cases
t-shirts
car accessories

You can go all-in with alien imagery, or keep things subtle with opalescent finishes and futuristic textures.

This trend also crosses over nicely with:

astrology
spirituality
crystal and tarot-inspired products

Wilderkind: Animal & Nature

Nature isn’t going anywhere but for 2026 it’s softer and more ethereal.

Think:

bug jewellery
delicate animal motifs
subtle, detailed illustrations

This trend works beautifully for:

jewellery
apparel
kids wear
nursery decor
even pet products

Keep designs gentle and refined rather than bold or graphic.

Marketing & Inspiration for 2026

Beyond products, it’s also worth paying attention to how consumers want brands to show up.

Adobe’s recent insights highlight that people are drawn to:

thoughtful design
authenticity
clear values

Meanwhile, Printify’s blog regularly shares niche insights, trend updates and selling strategies, especially useful if you’re exploring print on demand.

And finally, stay observant. Trends will pop up throughout the year and if something aligns with your brand, don’t be afraid to experiment!

Final Thoughts

That’s my craft business trend roundup for 2026!

Remember you don’t need to follow every trend. Choose the ones that align with:

your brand
your skills
what your audience already loves

Which are your faves? I’d love to know which trend stood out to you most, and which could you actually see yourself creating products for!

Let me know in the comments, and if you enjoyed this, I’ll see you in the next one 🤍

Craft Business Ideas for 2026: Trends, Colours & What to Sell Next

Why 2026 Is a Big Year for Creators

Pantone Colour of the Year 2026: Cloud Dancer